Let’s clear something up. A boutique hotel isn’t a smaller version of a big hotel. Treating it like one is usually where things start to go wrong. Boutique hotels win when they feel considered. When they feel human. When guests feel like someone thought about them before they
And why it often disappoints operators Read time: 4 minutes (shorter than most sponsored posts) Let me guess. You’ve gotten the email. Or the DM. “Hi, my name is ___.” “I have 47,000 followers.” “I’d love to come experience your property.” “Looking for a two-night stay.” And somehow,
Read time: shorter than guessing where bookings come from Stop treating social like the finish line Social gets the attention. Google gets the decision. Most restaurants and boutique hotels reverse that and then wonder why they’re busy posting but not seeing bookings. This isn’t a “post more” problem.
And how some places quietly get it right. Read time: shorter than most guest complaints Let’s name the feeling a lot of people have but struggle to articulate. Customer service feels rare right now. Not gone. Not terrible everywhere. Just inconsistent enough that when it is good, people talk
Why guests decide how they feel before they ever eat. Read time: (about as long as it takes a guest to make up their mind) The food hasn’t arrived yet, and the decision is already underway. Not because guests are picky. Not because they’re critics. Because they’re